Our Team

Management Team

Wagdy Asaad, MD | President & CEO

As the company’s Chief Executive Officer, Dr. Asaad is responsible for setting the strategic course and growth plans for SpineCraft. He brings to the company more than 25 years of experience in the pharmaceutical and medical device sectors, both domestic and internationally. Dr. Asaad held different product development, executive and leadership positions at Ciba Geigy Pharmaceutical Corporation, Nova Pharmaceutical Corporation, and AEG Incorporation before co-founding SpineCraft in 2004. He began his career after completing his medical residency as a research fellow at Naylor Dana Institute in New York. Dr. Asaad is a graduate of the Faculty of Medicine - Cairo University, Egypt in 1981.

Ami Asaad, MBA | Vice President of Regulatory Affairs & Quality Assurance

Ami is the company’s VP of Regulatory Affairs & Quality Assurance. She started her career in Europe, where she worked in the pharmaceutical sector for eight years with increasing responsibilities in Regulatory Affairs and Quality Assurance at Roussel Uclaf and then at Rhône-Poulenc Rorer before moving to the Medical Devices sector. She has long experience in implementing Quality Management Systems and establishing global Design Controls and Risk Management processes/principals for Medical Devices product development. Since 2005, Ami has spearheaded the regulatory approvals of SpineCraft’s product portfolio in the US, EMEA, Asia and Latin America, and oversees all major components of the quality system. Ami was educated in France and the US and holds a Bachelor’s in Business Management and a Master’s in Business Administration.

Hassan Serhan, PhD | Vice President of Product & Technology Strategy

Hassan brings to SpineCraft over 30 years of experience in spine & orthopedics and technology evaluation & development. His past positions include Distinguished Engineering Fellow and Senior Director of Research & Technology at DePuy Synthes Spine. Hassan has been influential thought leader in spine clinical biomechanics. He holds 100+ patents and is on the Editorial Board of several peer-reviewed journals, including Spine, IJBS, CNNJ, ASME, BMC, ASTM and Acta Biomaterialia. He also published 50+ peer reviewed Journal articles, 180+ presentations and 11 book chapters. He cofounded the International Musculoskeletal Society (I.M.S.) and has been SRS fellow for many years. Hassan holds PhD degree in Mechanical Engineering (SUNY Buffalo, NY) and MS degree in Mechanical Engineering (SUNY Buffalo, NY). He is a Prestige Adjunct Professor, Bioengineering Department at the University of Toledo, OH.

Jim Skinner | Vice President of Marketing & Sales

Jim is the company's VP of Marketing & Sales. He began his career in the medical device field in 1987 and has spent the last 22 years exclusively focused on the spinal implant market. Jim joined Sofamor Danek in 1994 where he was repeatedly recognized for sales and management achievements. After Sofamor Danek, Jim joined NuVasive as Vice President of Sales where he evolved the independent distribution network into an exclusive sales organization and managed the company’s sales growth during the critical pre and post IPO period. More recently, Jim joined SpineWave as Vice President of Sales Development. Jim is a graduate of Northeastern Illinois University with a Bachelor’s of Science Degree in Biology.

Jad Bachaalany | Vice President of Business Development

Jad is the company’s VP of Business Development, EMEA. He holds a degree in Physiotherapy and also MBA from Paris Dauphine University, France. He began his medical devices career in 2000 and worked with Stryker and then Medtronic distribution channels in the MENA region in different sales and management positions. He later founded a spine distribution company in 2005 that grew to become the market leader in Lebanon for Orthofix Spine with significant presence in multiple markets in the Middle East and Africa. Jad joined Life Spine in 2010 as the Sales Manager - MENA (Middle East & North Africa) and later as the Director of Business Development – EMEA (Europe, Middle East & Africa). During his tenure with Life Spine he was managing 24 international distributors. Jad joined SpineCraft in early 2019 as the VP of Business Development, EMEA.